Archive for October, 2009

Book Business Magazine’s Virtual Conference- Lessons Learned

Thursday, October 29th, 2009

Just spent part of the day at a digital publishing conference hosted by Book Business Magazine. It was excellent! The web interface worked perfectly, I met some interesting folks and I enjoyed the presentations.

In particular, I was interested in:

Jane Friedman, Open Road, who’s republishing classic authors in ebook form. Open Road plans to use multimedia to enhance the books, like offering extras on DVDs, but not as part of the overall reading experience as she believes it to be a distraction of the reading experience (I beg to differ)

Erik Qualman, Socialnomics, who spoke of following Dale Carnegie’s lead when marketing: listen, interact, react and then sell. He also suggested that the biggest mistake many marketers make is the socially unacceptable practice of jumping from listening straight to selling; reminding the audience to take the time to develop relationships before pitching products (found most of his ideas more suited to those with a larger presence than an indie like me)

Jesse McDougall, Catalyst Webworks, who offered great tips on social media marketing, especially suggesting integrating clickable “share” links on your website/blog to social networking sites like Facebook, Twitter, Digg, Delicious, etc. (something I’ve got to figure out!) He echoed Qualman’s position that interacting and building a community are key to marketing success.

Best of all: the conference presentations are available online for free for the next 3 months at Digital Content Day @ Your Desk. Check it out.

Great Review on Amazon.com for Youdunit Whodunit!

Wednesday, October 28th, 2009

Just discovered a terrific new review on Amazon.com for Youdunit Whodunit!, my little how-to write a mystery primer.

Lou Allin, a fellow Canadian crime writer said the following:

The Little How-To Book That Could:

Of the dozen “how to” books on mystery writing I’ve read, most wasted too many trees, and on Vancouver Island, that’s important. One big-name author provided only a single worthwhile nugget of advice in four hundred pages: don’t write about boring people. But Canadians are very innovative, especially about saving time. Didn’t we invent Velcro? Pablum? The Bloody Caesar?

Cover for mystery writing primer, Youdunit Whodunit!

Cover for mystery writing primer, Youdunit Whodunit!

Recently my colleague Nicola Furlong produced a short, compact, and helpful e-book called Youdunit Whodunit. This crash course in mystery writing is as jam packed with gems as Nicola’s signature chocolate-pecan turtles.

For those starting out, or for authors who want to keep their writing on track, YW has twenty-two chapters in three basic innings: Structure, Character, and Story. With a wealth of pithy examples taken from selective authors, she cuts to the chase.

Hit the reader early and hit him hard. Why is the protagonist involved, if it’s not a police procedural? What do you do in mid-story, where a book often bogs? What are the pitfalls of various POV’s? Where do you get your ideas? How should you handle flashbacks and make smooth transitions without the speed bumps which mar even the best books?

Nicola will have you off and running in minutes. She’s an editor, agent, and coach all in one.

It comes as no surprise that the book is introduced and endorsed by two of our northern mystery lionesses, Maureen Jennings and Mary Jane Maffini. With multiple series and decades of best-seller success, when they speak, wise authors listen.

Obviously, I’m thrilled with Lou’s positive reaction to my ebook BUT what I find really neat is her review writing style.

Notice how adroitly she draws you in to the concept of a short ebook (crash course on writing mysteries) by referring both to the environment (wasted trees) and to her perspective (a Vancouver Islander) and then she adds a fun tidbit of Canadian trivia (Velcro, Pablum and the Bloody Ceasar!).

Not only is it an excellent lead in to her review, it doubles as an lovely introduction to Lou Allin, mystery author.

So, once you’ve bought and mastered Youdunit Whodunit!, why not check out Lou’s terrific Belle Palmer Mystery Series and see how a pro does it?

Publishing an E-book using Smashwords (3)

Sunday, October 25th, 2009

I ended my previous post (Publishing an Ebook Using Smashwords (2)) on a classic cliffhanger: click Publish.

So, then what happens?

It may take awhile for the famous meatgrinder to convert your file. You’ll probably see a screen that tells you that “Your book has been received and is #X in the queue”. Over time, the page will refresh and the queue number will go down until your publication is ready. I’ve never been higher than 14 in the queue and that conversion only took about 7 minutes.

You don’t have to sit and wait, you may upload another file or leave altogether, returning later to visit your “Dashboard” (on the blue toolbar) to determine the status of your uploaded file. You’ll receive an email from Smashwords letting you know your publication is online and offering marketing suggestions.

If you do hang around, you’ll eventually see a new title “Your book is converting” and the status of each listed format changes from “converting” to “complete”. Finally, a new page appears saying “Your book upload and conversion is complete”, and you are encouraged to review the publication and check for any conversion errors. You do so by clicking “Proceed to the New Page for your Work”.

You are now taken to your publication’s “home” page, which offers information like title, rating, category, publication date, description, categories, tags and available ebook reading formats. This is where you test your publication. If you are like me and lack a mobile reading device, you are only able to test/view a few of the formats, such as HTML, PDF, RTF and plain text. If you own a Kindle, other e-reading device, you may check other formats.

So, first off: test your new publication’s format by clicking VIEW beside “Online Reading (HTML)”.

You’ll be taken to a new page where you should see the first page of your spanking new publication! Click your way through it to make sure the conversion is successful. Pay CAREFUL attention to formatting issues like indents, bullets, spacing, etc. Reviewing page by page is a drag but essential, especially if you wish you and your publication to be taken seriously (not to mention purchased).

Now, have a quick look at another format like PDF or RTF to find similar or other formatting gremlins.

Reality is that you’ll probably have a few issues but making changes is easy. Go to your “Dashboard”. This is command central for your publication so spend some time getting introduced to the toolbar and reading this entire page. It contains a lot of information and offers a variety of options.

As an example, you’ll note that there is an opportunity to have your work listed with other distributors, like Barnes and Nobles and the Sony Store, or to create affiliates or sales coupons. More info in the How Smashwords Distributes E-books.

So, presuming you have a few changes to make to your newly launched publication, click “Settings”. This new page gives you an overview of this publication, from publication status to sales figures. Click “Operations” for modifications; you may upload a new version or a new cover and/or make changes to any/all of the information you previously provided. Just remember to click “Save” at the very bottom when you’re finished.

You may also unpublish your work but note: this doesn’t completely remove it. This is an interesting quirk of ALL digital publishing; once published, an e-book will remain available for download to anyone who purchased it.

Smashwords logo

Smashwords logo

So, there you have it: your own published work, now available in a variety of ebook formats on Smashwords.com, just waiting to be read. Congratulations!

Now, review the excellent tips in the Smashwords Book Marketing Guide and start selling.

Over the next few posts, I’ll review my exploits in ebook publishing on mobipocket.com, shortcovers.com, iTunes and the granddaddy of all, amazon.com.

Publishing an E-book using Smashwords (2)

Friday, October 23rd, 2009

As I mentioned previously (Publishing an Ebook Using Smashwords (1)) getting my two published mysteries republished as ebooks became a consuming goal.

Smashwords logo

Smashwords logo


After being stymied at Amazon.com for lacking necessary account criteria, I gave Smashwords.com, the ‘people’s ebook store’ a try…and was pleasantly surprised.

The Smashwords steps are pretty simple, understandable and achievable:

1. Go to www.smashwords.com, click “Join” on the blue tool bar & complete the form
2. Click “How to Publish” on the blue tool bar, make sure you own the copyright and follow the instructions…

BUT WAIT! BEFORE YOU PUBLISH, grab a tea, some cookies and a spare hour or so to:

3. Read the free “Smashwords Style Guide”; it very clearly and simply explains what document formats are accepted and how to format them so that they convert into ebook form with the fewest problems, and then
4. Read the Smashwords Q&A.

Sounds like a lot of reading. It is but it’s well worth it; otherwise you’ll upload your precious ebook and wonder why it looks like it was written in elf language.

5. Now, BEFORE you return to the home page, log in and click on “Publish” in the blue tool bar, be ready to provide:

• a title
• a brief synopsis (a marketing blurb similar to what is on the back of a published book)
• the language of publication
• whether the book is finished or a partial and whether it contains adult content
• a price in US dollars
• how much free sampling to offer
• the category and sub-categories that classify your book
• the tags that buyers may use to search for your book
• the manuscript file
• a cover image file
• which ebook formats you wish to have your book available in (Go for the default; everything), and
• an authorization to publish with Smashwords.

Now, armed with the info needed, go to the home page, click “Publish”, sumbit all the above info and then…

click PUBLISH!

So…what happens next? Stay tuned.

The Future of Publishing: Print vs Digital

Thursday, October 22nd, 2009

I recently gave a speech (The Mysterious Evolution of Publishing) to the Professional Editors Association of Vancouver Island, focusing on what I’ve learned about print and digital publishing. The attendees were very enthusiastic and encouraged me to post a blog.

As a multi-published mystery author and self-published ebook author, I’ve determined the following about print versus digital publishing:

Print Publishing:

• Hard to achieve
• Handled by third party publisher
• Respected product
• Universal & world-wide appeal
• Costly to produce; thousands of dollars for smallish print runs
• Book sale price relatively high
• Receive Editorial assistance
• Design & marketing support
• Established distribution / sales avenues
• Author receives 5-15% royalties
• Author expected to self promote; own expense
• Relatively short-lived shelf live; new books always coming
• No changes/corrections once printed; must await new print run

Digital Publishing:

• E-books now wildly available
• May be read on computer or mobile screen
• Can be multimedia like our QUILLR® storytelling platform
• Can be produced by third party publisher, third party + self publisher or author alone
• Gaining respect & audience
• Popular in overseas, especially Asia (multi-million cellphone downloads yearly!)
• Interest growing in Europe & North America
• Editorial assistance, design & marketing support possible
• Limited distribution avenues, though growing (iTunes, shortcovers, booksonboard, diesel, amazon, etc.)
• Author royalties range between 30 and 70%
• iPhone, netbooks and younger generation suit reading online, on mobile and on screen
• Excellent second source of sales for published books
• Ideal for self-publishing; author can create, design, set up accounts, upload and start selling worldwide
• Suitable for non-traditional style, non-traditional format, non-traditional content
• Terrific test marketing opportunity
• Long life as digital bookstores seemingly have endless space

• And it’s cool…absolutely no reason not to give it a shot!

How To Write A Killer Query

Friday, October 16th, 2009

The bad news is that writing a killer query is hard. The good news is that writing a killer query is both art and craft. This means there’s a technique or strategy that you can learn.

And learn you must because it doesn’t matter how beautifully written, how heart-poundingly suspenseful, how knee-buckling funny your manuscript is, no editor or agent is going to see it until they’ve been blown away by your initial query pitch.

I know, I know, you’ve spent months beavering away at your great novel and now you just want someone to read it, love it, publish it. But first, you’ve got to hook ‘em with a couple of paragraphs.

It may seem crazy but no more bizarre than trying to flog a screenplay. Those scriptwriters have to verbally pitch their written words!

So, suck it up. It can be done without too much hair pulling.

A killer query is:

• An advertisement for your book
• Brief
• Punchy
• Personalized for a specific editor or agent
• Crafted to hook the reader’s interest
• Delivered in a writing style that suits the book
• Designed to leave the reader wanting more.

THE BASIC ELEMENTS
(Note: examples below are from the pitch I used for my paranormal sci-fi novel, UnnaturalStates which triggered a number of requests for the full manuscript)

UnnaturalStates: John & Harry Battling

First paragraph:

• opening line pitch: two sentences or so that hooks reader’s interest, written in the style of the book.

(e.g., What astounding secret legacy, resurrected from a controversial divine relic, is being shrouded by the stigmatic, pop-evangelist John the Apostle?)

Second paragraph:

• three to five sentences providing more information about the main character and his/her character arc, the central plot and the length and style of the book.

Already revered and reviled for his powers of song and healing, the charismatic superstar’s mythic life tragically unravels after three strangers infiltrate his west-coast Passion Ministry during its intensely anticipated Easter concert week. Their combined inquiries trigger revelation, ruin and murder.

Merging religious and paranormal phenomena with bio-technology and the ethics of cloning, Thy Will Be Done–a 100,000-word suspense novel–explores the devastating consequences fused from the collision between today’s spiritual emptiness and scientific abundance.

Third paragraph:

• two to three sentences about you, such as your qualifications, the reason for writing the book, the possible audience/markets for the book and why you are the one to write and to promote it.

My publishing credits include eight mysteries, two optioned screenplays and one optioned television series. A shameless self-promoter, I attend signings and conferences and maintain my own web site. I am also a member of the Crime Writers of Canada (Vice-President) and of Sisters in Crime.

Fourth paragraph:

• two sentences to ask if they wish to receive sample chapters or the entire manuscript and to thank them for their kind consideration.

Now, sign it. Send it off. Go on to the next one!

Quillr® Welcomes Vook to Multimedia Storytelling

Wednesday, October 14th, 2009

A few weeks ago, I high-fived the digi-novel concept, which tells stories by combining book, movie and website.

Well, our multimedia storytelling plot continues to thicken with the new Vook, a video-enhanced read, which the NY Times nicknamed a hybrid book. Publishers Simon & Schuster are teaming up with the creators of Vook.com to produce four vooks (two fiction and two non-fiction); all will be available online and as an Apple iPhone application.

We at Team Quillr® applaud Vook and Simon & Schuster for diving into multimedia storytelling. Since it’s similar to something we tackled over a year ago with our mashup of text, video, music, sound effects and photographs (see unnaturalstates.com), we know how much thought, work, money and heart goes into creating something like this.

It amazes me that their detractors (yeah, they exist) just don’t get it. Like some didn’t get our Quillr® concept.

It’s dead simple, folks.

It’s NOT a book.

It’s something different: a new multimedia storytelling platform that enhances one’s reading experience.

Sure, the video production values could be stronger, sure the interface could be smoother, sure yadda sure yadda sure yadda.

That’s not the freakin’ point. That techie stuff will evolve and improve, just like any new concept.

The freakin’ point is that some people have a different vision of storytelling and they’re willing to put themselves in the line of fire to bring it to life.

So…if you’re not interested in experiencing a Quillr® or a Vook, step aside. There’s a whole new generation that’s going to devour this innovative wave of storytelling and it’s just the beginning.

Once again, welcome Vook. Bring it on!

Publishing An Ebook Using Smashwords.com (1)

Monday, October 12th, 2009

Many months ago, it occurred to me that ebooks were a huge hit waiting to happen…and I, as an indie author, could join the party. If Japanese commuters were downloading millions of these electronic reads to their smart phones every year, the platform had to have a rosy future.

I own full copyright on a couple of my previously-published mysteries so I figured, why not turn them into instant cash as ebooks?

That was the original idea; how it played out is another story.

My ultimate goal was to have my work available on Amazon’s Kindle e-reader. Right from the get-go, I was blocked. The Kindle market is open only to those publishers who own the lucky trifecta in electronic publishing: a US address, a US-based bank account and a US tax number.

Temporarily stumped, I decided to publish where I could and work on getting the Amazon info.

To create an ebook, first you need your manuscript in digital form. Makes sense, however, my two mysteries were published a decade ago and both former publishers had gone under…so I had to get my printed books back into digital files.

Thus began hours of scanning (kinda like photocopying forever) and then correcting the scanned pages, for my two books Teed Off! and A Hemorrhaging of Souls.

Boring, time-consuming but essential. Eventually, I had the digital files in Microsoft Word, and was ready to tackle e-booking. After researching online ebook sites, I choose one that seemed straightforward, simple and open to indies like me: Smashwords.com: the ‘people’s ebook site’.

It took some study, a lot of tweaking and a few hair-pulling incidents but amazingly, I was able to upload my work and soon had ebooks for sale online at smashwords-nicola-furlong.

That was pretty cool and I’ll explain how I did it in my next post.

Getting an Ebook on Amazon’s Kindle: Youdunit Whodunit!

Wednesday, October 7th, 2009
Cover for mystery writing primer, Youdunit Whodunit!

Cover for mystery writing primer, Youdunit Whodunit!

What a terrific coincidence. My little primer on how-to write mysteries, Youdunit Whodunit! became available for Kindle download on Amazon.com while the big online store announced an ‘international’ Kindle capable of wirelessly downloading books in the US as well as 100 other countries.

This is fab news as Amazon’s impressive ebook inventory will now be available to many new customers, some of whom might chip in $2.99 US and download my primer to quickly and easily learn how to craft killer mysteries.

You may read the New York Times article and have a peek at Youdunit Whodunit Kindle Version.

How freakin’ cool is that?

BTW, getting on the Kindle has been a dream of mine. Not easy but possible. Stay tuned for more info in later posts.

MyShelf.com Reviewer LOVES A Hemorrhaging of Souls

Monday, October 5th, 2009

A Hemorrhaging of Souls cover

A Hemorrhaging of Souls cover

Wow. Received another fab review by Janie Franz on MyShelf.com. This time for my dark psychological mystery, A Hemorrhaging of Souls.

Janie said “I found the characters charming and complex, and the plot had me chasing every red herring laid in front of me. My jaw even dropped on a couple of occasions. A Hemorrhaging of Souls is a delicious mystery. I love every page of it!”

As an author, it can be difficult and discouraging putting your heart and soul into words that sally forth into…oblivion. Then, every now and then you catch a glimmer of light and it propels you forward. So, thanks again, Janie, for restoring my faith.

You may read the whole review at myshelf-hemorrhaging-of-souls-review.

A Hemorrhaging of Souls is available as an ebook for $2.99 US. Check out the book trailer and buying locations at Nicola’s Work. Read an excerpt at NicolaFurlong.com