Don't Be Shy (credit E. Polinsky)
Okay, so you’ve made the gutsy decision to put your work and yourself out there.
Great. A tough but necessary step to finding your market.
Now, what do you do?
Well, over my decade-plus years as a published mystery author, I’ve run the gambit of promotional efforts: book signings, attending conferences, giving speeches and interviews, teaching, writing articles/stories, seeking out reviews, creating and sending promotional bumpf like postcards & bookmarks, maintaining a web site presence and now blogging. And I haven’t finished yet.
Gaining Courage (credit E. Polinsky)
But, it can be done. On your own. Without costing a fortune.
How? Don’t sweat. I’ve got seven secret clues to successful author self-promotion…and you don’t have to be Sherlock Holmes to understand them.
CLUE 1:
Competition’s Fierce, So You’ve Got To Have F.L.A.R.E.:
• Be Fresh & Original
• Be Loud both in Voice & Appearance
• Be Articulate for Panels & Interviews
• Be Respectful to Audience, Reviewers & Booksellers
• Have the Endurance to Smile & Survive
See…not so hard, is it?
Tags: book signing, Publishing, self-promotion, writing how to