Pretty interesting day for ebook author and sellers.
Shortcovers, the online bookselling arm of Indigo Books & Music Inc., has spun off into a new chapter. They’ve taken on Borders Group Inc., Instant Fame and REDgroup Retail as partners, and have rebranded themselves as Kobo.
Their press release, in part, says:
Shortcovers is pleased to announce a new chapter in our company’s history: Shortcovers is rebranding with a new name, a new look, and a new round of investment from leaders in the industry.
Today, December 15th, 2009, Shortcovers will begin operating under the name Kobo. Our rebranded website is available today at http://www.kobobooks.com , and updated versions of our mobile applications for iPhone, BlackBerry, Android, and Palm Pre are on their way to their respective app stores and our website.
Read the complete press release from Shortcovers here.
This could be very cool and profitable for ebook authors: more markets; more buyers; more dough.
Of course, now I’ve got to change all my links to booksellers!
Tags: ebook, ereaders, kobo, Publishing, shortcovers