Seven Secret Clues to Successful Author Self-Promotion (8)

Before I reveal my last clue, I’ll quickly recap my first six secret clues to successful author self-promotion:

  • Clue 1: Competition’s Fierce; You’ve got to have F.L.A.R.E.
  • Clue 2: Swallow Your Shyness and Be Bold
  • Clue 3: Get Your Lions in Order
  • Clue 4: Get the Word & Book Out There
  • Clue 5: Wow the Web
  • Clue 6: Get Off Your Freakin’ Duff

… and last but not least, my seventh and final clue:

Anica Praught Carrying Olympic Torch

My niece, Anica, proud torchbearer, 2010 Olympics

CLUE 7:

Be Noticed!

  • Wear bright colours so you’ll stand out in a crowd
  • Sport funky shoes: a great icebreaker at events, immediately offering something fun to chat about.

So, that’s it, or at least what I’ve learned and used so far. I hope some or all of my seven clues to successful author self-promotion will help your promotional efforts.

Have I missed anything? Please let me know.

Marketing is an ongoing learning job and experience; I’m always keen to find new, effective and if possible enjoyable ways to promote my work.

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