EPUBBING with NICOLA FURLONG

Want to know the ins and outs of a year flogging ebooks? Kobobooks VP, Michael Tamblyn reveals all in a new video entitled Lessons Learned from Shortcovers and Kobo: A Year in the Life of the What and How of Selling eBooks.

He’s articulate, honest and amusing. His lessons learned are both fascinating and surprising.

Some Kobo tidbits:

• no one wants to read short pieces; they’re interested in long narratives
• release early and release often; they now have new releases every two weeks
• readers are interested in escape first and information second
• fiction overwhelmingly dominates sales
• purchase/reading times start rising at lunch and peak big time at bedtime
• book market is a first DAY release market, not first month nor even first week
• readers are equally in favour of scrolling pages and page flipover pages

An enjoyable and interesting 40 minutes or so peek behind the curtain of the operations of a large online bookseller. Check out Kobo’s Lessons Learned.

Thanks, Michael.

Tags: ebook, kobo, Publishing, shortcovers

This entry was posted on Saturday, April 24th, 2010 at 7:46 am and is filed under Ebooks, Publishing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.