As I mentioned in my previous post, if you are an author considering self-promotion and concerned about costs, don’t sweat.
You don’t have to spend a lot of money but it helps if you follow my Seven Secret Clues to Successful Author Self-Promotion:
CLUE 2:
Be Bold (credit: E. Polinsky)
Swallow Your Shyness and Be Bold
Fake it, if necessary!
Master public speaking:
- Practice on your own, in front of a mirror and then with your family and friends. No, it’s not easy; Yes, it can be embarrassing…but just do it. Otherwise, being terrified of speaking in public will seriously hamper your opportunities for promotion
- Take a Christopher Leadership-like course: you’ll receive terrific and helpful tips on creating speeches, memory techniques & effective delivery
- Join an amateur acting troupe. Not only will you have fun, you’ll begin to appreciate the cadence of dialogue, the power of silence, the varying ways of talking and add to your writing toolbox an understanding of the power of formal speech, colloquialisms and accents
- Volunteer to speak at local clubs, business networks, etc.
- Offer to read and sign books at local bookstores and libraries.
After all, you want people to read your books, don’t you?
Good. Now you’re ready for the fourth clue…
