Archive for the ‘Marketing’ Category

Novel Journey Interviews Mystery Author Nicola Furlong

Saturday, August 21st, 2010

If you haven’t heard of the Novel Journey blog then you’re in for a treat.

It’s been twice named as one of Writer’s Digest’s 101 most valuable websites for writers.

And it is excellent: all sorts of book news, reviews and author interviews…which leads me to my point. :)

I’m fortunate enough to be their latest interviewee.

So, if you’d like to discover my pet peeve of the writing biz, among other bits of Furlong flotsam and jetsam, check out the Novel Journey and let me know what you think @ epubbing (at) shaw (dot) ca.

Claiming Your Podcast Feed on Podcast Alley

Monday, August 16th, 2010

Guess I’m not the sharpest knife in the drawer.

Mugs Disappointed

Mugs Disappointed

I’ve been trying to figure out how to claim my podcast feed for my Novel Experience Podcast® on Podcast Alley for several weeks.

The adding and claiming podcast process seems simple enough.

Go to Podcast Alley, click on Add a Podcast. You’ll be asked for the RSS URL of your podcast and then to validate the feed. That’s the easy part. Then you’re asked to add some coding into a post or feed so that PCA may find it and confirm that you are the ‘owner’ of your claimed podcast.

Though I added this HTML coding to a post and published it, when I returned to click the ‘claim this feed’ button, I kept getting told that my ‘claim hash’ has not been seen and to try again. I reviewed the PCA forum with no luck but learned many are having similar problems but getting no help.

So I kept trying but received the same results until (more…)

Unnatural States Supernatural Thriller E-book Available at Kobobooks

Monday, July 26th, 2010

It’s taken a month or two but I’m really pleased to announce that my e-book version of Unnatural States is now available on Canada’s fab online bookseller, Kobobooks.

UnnaturalStates

UnnaturalStates

You may read an excerpt and buy my paranormal thriller from Kobobooks for $2.99 at Unnatural States.

To read some reviews, check out the book trailer and find out more info, please visit Unnatural States.

You may always experience Unnatural States in a cool multi-media format at Unnatural States Quillr®.

Using E-Riches 2.0 by Scott Fox to Improve Book Marketing

Thursday, July 22nd, 2010

e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Onlinee-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox

Am always keen to improve my marketing opportunities for my fiction and non-fiction list and finding this book of interest re SEO, blogging strategies and using feeds and email lists.

View all my reviews >>

You may buy E-Riches 2.0 at
Amazon.com

Garden Party with Crime Writer Anthony Bidulka

Monday, June 28th, 2010

Come spend some time in my cottage garden along with my fellow crime writer, Anthony Bidulka.

Geordie

Geordie enjoying blossoms

He’s got an unusually fun posting regime where he asks Canadian mystery writers to answer 10 silly questions.

I did and he very cleverly put it all together using pics from my cottage garden. The results are delightful!

Check it out today at Anthony Bidulka.

Thanks, Anthony.

Unnatural States Supernatural Thriller is Groovy

Monday, June 7th, 2010

UnnaturalStates

UnnaturalStates

Just received a lovely wee review about my paranormal e-book and multimedia thriller, Unnatural States.

It’s from Groovy Writer who’s posting on a mobileread forum.

Wow, impressive. Great job, Nicola. Interesting premise, too. You put a lot of work into the multimedia site. Bet it kept you busy through the long BC winter!

Thanks, Groovy Writer!

Podcasting: How to Write Genre Fiction – The Novel Experience

Thursday, June 3rd, 2010

As part of my ongoing quest to improve my writing abilities and (let’s face it) my own marketing opps, I’m about to launch my first podcast devoted to the craft and art of writing fiction.

Old-fashioned Mic

Old-fashioned Mic (Photo CM Seter)

It’s called The Novel Experience and I’ve just finished my inaugural interview with my good friend and multi-published mystery and historical romance author, Denise Dietz.

So, hang in there while I edit and put it all together. Hope to go live in a coupla weeks!

Using Social Networking to Improve Book Sales

Thursday, May 20th, 2010

Don’t know about you, but this whole social networking seems to be a mine field as well as a time suck. As an indie author, I’ve got to self promote, something I find challenging.

Photo of sleeping cat

No More Lounging Around; Get Marketing!

The trick is to locate the audiences that may be interested in my work. Social networking sites seem an obvious starting point but there are so many of them, each with its own etiquette and work load.

Since the only books I have available at the mo are e-books, I’m focusing on this blog, my Facebook page (not to be confused with my Facebook profile page!), the Kindle forums and a few other sites like Crimespace, Shelfari and Myshelf.

It’s too much work. I need to simplify and target my efforts. Any suggestions?

How To Write A Killer Query

Friday, October 16th, 2009

The bad news is that writing a killer query is hard. The good news is that writing a killer query is both art and craft. This means there’s a technique or strategy that you can learn.

And learn you must because it doesn’t matter how beautifully written, how heart-poundingly suspenseful, how knee-buckling funny your manuscript is, no editor or agent is going to see it until they’ve been blown away by your initial query pitch.

I know, I know, you’ve spent months beavering away at your great novel and now you just want someone to read it, love it, publish it. But first, you’ve got to hook ‘em with a couple of paragraphs.

It may seem crazy but no more bizarre than trying to flog a screenplay. Those scriptwriters have to verbally pitch their written words!

So, suck it up. It can be done without too much hair pulling.

A killer query is:

• An advertisement for your book
• Brief
• Punchy
• Personalized for a specific editor or agent
• Crafted to hook the reader’s interest
• Delivered in a writing style that suits the book
• Designed to leave the reader wanting more.

THE BASIC ELEMENTS
(Note: examples below are from the pitch I used for my paranormal sci-fi novel, UnnaturalStates which triggered a number of requests for the full manuscript)

UnnaturalStates: John & Harry Battling

First paragraph:

• opening line pitch: two sentences or so that hooks reader’s interest, written in the style of the book.

(e.g., What astounding secret legacy, resurrected from a controversial divine relic, is being shrouded by the stigmatic, pop-evangelist John the Apostle?)

Second paragraph:

• three to five sentences providing more information about the main character and his/her character arc, the central plot and the length and style of the book.

Already revered and reviled for his powers of song and healing, the charismatic superstar’s mythic life tragically unravels after three strangers infiltrate his west-coast Passion Ministry during its intensely anticipated Easter concert week. Their combined inquiries trigger revelation, ruin and murder.

Merging religious and paranormal phenomena with bio-technology and the ethics of cloning, Thy Will Be Done–a 100,000-word suspense novel–explores the devastating consequences fused from the collision between today’s spiritual emptiness and scientific abundance.

Third paragraph:

• two to three sentences about you, such as your qualifications, the reason for writing the book, the possible audience/markets for the book and why you are the one to write and to promote it.

My publishing credits include eight mysteries, two optioned screenplays and one optioned television series. A shameless self-promoter, I attend signings and conferences and maintain my own web site. I am also a member of the Crime Writers of Canada (Vice-President) and of Sisters in Crime.

Fourth paragraph:

• two sentences to ask if they wish to receive sample chapters or the entire manuscript and to thank them for their kind consideration.

Now, sign it. Send it off. Go on to the next one!