Posts Tagged ‘self-promotion’

The Electronic Evolution of Publishing

Monday, March 8th, 2010

I recently gave a speech to a local group called the Victoria Writers’ Society on the Mysterious Evolution of Publishing.

An engaging crowd of over thirty writers and editors attended. My focus was on electronic publishing and blogging and how I have used ebooks to give a couple of my novels a second life. My efforts appeared to go over well as there were numerous questions and much discussion after.

One of the best things occurred about a week later when the president, Debra Henry, kindly emailed me a sweet thank you note for “an information-packed evening that was both engaging and inspirational”.

She added the following:

A poet in the audience that night spoke to me a few days later and said she’d never considered the web when submitting poems for publication. After your talk she went home and sent poems to a dozen online venues for her work. She was up until the wee hours of the morning, well past her bedtime, and blamed it on you. Ha!

Now, that’s what I call inspirational!

My thanks to the Victoria Writers’ Society. Anyone interested in joining an obviously thriving wordsmithing community should check them out; they’ve got all sorts of stuff happening, including a monthly meeting, critique groups, writing contests and a summer e-camp.

Seven Secret Clues to Successful Author Self-Promotion (8)

Monday, January 4th, 2010

Before I reveal my last clue, I’ll quickly recap my first six secret clues to successful author self-promotion:

  • Clue 1: Competition’s Fierce; You’ve got to have F.L.A.R.E.
  • Clue 2: Swallow Your Shyness and Be Bold
  • Clue 3: Get Your Lions in Order
  • Clue 4: Get the Word & Book Out There
  • Clue 5: Wow the Web
  • Clue 6: Get Off Your Freakin’ Duff

… and last but not least, my seventh and final clue:

Anica Praught Carrying Olympic Torch

My niece, Anica, proud torchbearer, 2010 Olympics

CLUE 7:

Be Noticed!

  • Wear bright colours so you’ll stand out in a crowd
  • Sport funky shoes: a great icebreaker at events, immediately offering something fun to chat about.

So, that’s it, or at least what I’ve learned and used so far. I hope some or all of my seven clues to successful author self-promotion will help your promotional efforts.

Have I missed anything? Please let me know.

Marketing is an ongoing learning job and experience; I’m always keen to find new, effective and if possible enjoyable ways to promote my work.

Seven Secret Clues to Successful Author Self-Promotion (7)

Tuesday, December 29th, 2009

My last clue put you front and centre marketing in cyberspace. Now, my sixth secret drags you from the behind the comforting anonymity of your computer screen into the glare of the public.

African women returning from collecting firewood

Get Off Your Duff! Credit: E. Polinsky



Put on a pair of sunglasses if you have to but get out there and shine.



CLUE 6

Get off Your Freakin’ Duff!

• Scout out personal appearance opportunities, like book readings & book clubs

• Attend relevant tradeshows, arty shows & sell your books

• Visit bookstores, offer to sign stock or do a book signing

• Join groups (local, professional, online) for information and promotional opportunities

• Attend writing conferences & conventions; volunteer on the organising committee and/or ask to be a panellist

• Teach a continuing education course or two at your local college.

Well, only one secret clue left…just in time for celebrating the last days of 2009.

Happy holidays to all.

A good time of year to take stock of what you’ve learned, accomplished, avoided and forgotten!

Seven Secret Clues to Successful Author Self-Promotion (6)

Wednesday, December 23rd, 2009

Now, you’re really cookin’; possibly dedicating more time marketing your work than you spent writing it!

That’s the reality, if you want folks to know about you and your book.

Photo of sleeping cat

No More Lounging Around; Get Marketing!


So…it’s time to put some major effort into your virtual presence; fortunately, it’s pretty easy but takes time.







CLUE 5:

Wow the Web:

• Add a signature line to your emails, which includes your book title & links to booksellers


• Create an entertaining & informative web site, using your book’s cover, blurb, a book excerpt, your biography, book reviews, links to booksellers, etc.,


• Blog your head off (You can do this yourself for free using blogging software like Wordpress or Blogger. Amazingly, it’s not that hard nor that technical.)

• Build your blog content for a few months (posting at least twice a week) and then list your blog with directories, like Technorati, Blogarama and dmoz

• Attend online chat rooms and social networking sites, like Facebook, Myspace and GoodReads, as well as other sites that are related to your book; for example, mystery authors frequent Crimespace

• Join specialty list serve groups; again, mystery authors love DorothyL

• Share links with other web sites.

If all this is a bit beyond you, don’t fret. At the very least, set up a blog.

It’s simple, it’s free and it can act as your website, your sounding board and your networking hub.

The simplicity, power and capabilities of blogging software have been a revelation for me so I urge you to get posting.

Only a couple of clues left…

Seven Secret Clues to Successful Author Self-Promotion (5)

Friday, December 18th, 2009

This is when you put your metal to the pedal to the road.

You’ve got some solid marketing pieces together (like a snazzy press release, positive reviews, a professional photo and an intriguing bio) to assist you in successfully self-promoting your book.

Get the Word Out (credit E. Polinsky)

Get the Word Out (credit E. Polinsky)



My fourth clue is how and where to use them. After all, your marketing bits and pieces aren’t much good to you if they languish on your hard drive.


CLUE 4:

Get the Word & the Book…OUT THERE:

• Create a blog/website exploding with promotional pieces, such as the book cover, excerpt, reviews, links to booksellers, etc. (see clue #5 for more info)

• Issue press releases online to free sites like or commercial sites like

• Issue press releases to local TV, radio, and a variety of newspapers, both local & national

• Send more review copies to book reviewing web sites, forums, chats groups, newspapers and bookstores

• Create/order a book marketing video trailer & upload to various video sites, like , & (If you need advice, have a look at my BookGloss trailers and get in touch)

• Create/order bookmarks, postcards, business cards or flyers using your cover photo as image enhanced with sample book details, such as summary blurb, reviews, bookseller locations, etc.

• Send these to your mailing lists of bookstores, libraries, reporters, fans, relevant organizations, etc.

• Give them to friends, family, strangers; scatter them around town (dentist/doctor/hair stylist)

• Write articles for related magazines, papers, websites and add book related info to your credit/signature line

• Consider attending conferences and seminars focused on related subject matter; nowadays, these often happen ‘virtually’ so you may attend from your desk dressed in jammies

• Offer to speak at local libraries, professional clubs, etc., and consider guest blogging opps

• Comment on relevant websites, blogs, newspapers and add book related info to your signature line

Wow, if you’ve accomplished even half of the above, give yourself another pat on the back.

If you’ve done more, do a little self-congratulatory twirl. You deserve it but don’t get lazy ’cause there’s more ahead in Clue 5.

Seven Secret Clues to Successful Author Self-Promotion (4)

Thursday, December 10th, 2009

So, now you should be getting the hang of how to promote yourself and your work using my Seven Secret Clues to Successful Author Self-Promotion.

My next, third clue, takes you away from public speaking and into scrounging some key elements for your ‘media kit’.

CLUE 3:

Lounging Lions (credit E. Polinsky)

Lounging Lions (credit E. Polinsky)

Get Your Lions in Order

  1. Write a snappy press release announcing the publication of your book for submission to media & online
  2. Pay for a professional photograph
  3. Seek marvellous reviews & blurb/quotes for your cover
  4. Invent an interesting bio; you’re a creative writer, remember?
  5. Brainstorm hooks—like a book’s locale, where you live, went to school, work—to help generate interest & find like-minded buyers

Now, you’ve got the makings for a media kit. Next, Clue 4 reveals how to use them.

Seven Secret Clues to Successful Author Self Promotion (3)

Tuesday, December 8th, 2009

As I mentioned in my previous post, if you are an author considering self-promotion and concerned about costs, don’t sweat.

You don’t have to spend a lot of money but it helps if you follow my Seven Secret Clues to Successful Author Self-Promotion:

CLUE 2:

Be Bold (credit: E. Polinsky)

Be Bold (credit: E. Polinsky)


Swallow Your Shyness and Be Bold

 
Fake it, if necessary!




Master public speaking:

  1. Practice on your own, in front of a mirror and then with your family and friends. No, it’s not easy; Yes, it can be embarrassing…but just do it. Otherwise, being terrified of speaking in public will seriously hamper your opportunities for promotion
  2. Take a Christopher Leadership-like course: you’ll receive terrific and helpful tips on creating speeches, memory techniques & effective delivery
  3. Join an amateur acting troupe. Not only will you have fun, you’ll begin to appreciate the cadence of dialogue, the power of silence,  the varying ways of talking and add to your writing toolbox an understanding of the power of formal speech, colloquialisms and accents
  4. Volunteer to speak at local clubs, business networks, etc.
  5. Offer to read and sign books at local bookstores and libraries.

After all, you want people to read your books, don’t you?

Good. Now you’re ready for the fourth clue

Seven Secret Clues to Successful Author Self-Promotion (2)

Thursday, December 3rd, 2009
Don't Be Shy

Don't Be Shy (credit E. Polinsky)

Okay, so you’ve made the gutsy decision to put your work and yourself out there.

Great. A tough but necessary step to finding your market.

Now, what do you do?

Well, over my decade-plus years as a published mystery author, I’ve run the gambit of promotional efforts: book signings, attending conferences, giving speeches and interviews, teaching, writing articles/stories, seeking out reviews, creating and sending promotional bumpf like postcards & bookmarks, maintaining a web site presence and now blogging. And I haven’t finished yet.

Gaining Courage

Gaining Courage (credit E. Polinsky)

It takes time, determination and moxie.

But, it can be done. On your own. Without costing a fortune.

How? Don’t sweat. I’ve got seven secret clues to successful author self-promotion…and you don’t have to be Sherlock Holmes to understand them.

CLUE 1:

 
Competition’s Fierce, So You’ve Got To Have F.L.A.R.E.:

• Be Fresh & Original

• Be Loud both in Voice & Appearance

• Be Articulate for Panels & Interviews

• Be Respectful to Audience, Reviewers & Booksellers

• Have the Endurance to Smile & Survive

See…not so hard, is it?

Seven Secret Clues to Successful Author Self-Promotion: (1)

Sunday, November 29th, 2009

Over the next few posts, I’ll be discussing the challenges and joys of promoting yourself and your books by listing my clues (after all, I am a mystery writer) to shameless successful self-promotion for authors.

And I say “shameless” without fear because if you don’t have faith in the value of your writing, why should anyone else?

Why should you be ashamed, embarrassed or shy to trumpet—well perhaps just gently toot—your own horn?

Glynne Turner and I recently did by pitching our new multimedia Quillr® storytelling concept via a press release. This resulted in the fun pic below along with a nice newspaper spread.

Photo of Glynne Turner & Nicola Furlong promoting Quillr

Photo of Glynne Turner & Nicola Furlong promoting Quillr®. Credit Peninsula News Review

For some reason, self promotion in the book publishing biz is considered distasteful and vain. I have found this attitude particularly vexing, especially since I’ve noticed the complete opposite in the screenwriting/filmmaking industry.

I’ve been fortunate to have a some of my screenplays/concepts optioned for movies and TV series (no, none as yet have made it to the big or little screen but that’s another story).

In the movie/TV industry, advertising one’s product is de rigeur.

The indie writer/producer/director who maxes out her credit cards to make and flog her flic receives accolades for her guts and determination and her work receives attention.

But if an author steps forward to undertake her own publicity, she may be derided and the value of her work tainted.

Why?

I don’t have the answer.

All I can say is this: if readers don’t know about your work, they can’t buy it.

So, if you’re willing to step out into the limelight, even a little, to market the efforts of your hard work, then read on.

And pat yourself on the back.