Well, our multimedia storytelling plot continues to thicken with the new Vook, a video-enhanced read, which the NY Times nicknamed a hybrid book. Publishers Simon & Schuster are teaming up with the creators of Vook.com to produce four vooks (two fiction and two non-fiction); all will be available online and as an Apple iPhone application.

We at Team Quillr® applaud Vook and Simon & Schuster for diving into multimedia storytelling. Since it’s similar to something we tackled over a year ago with our mashup of text, video, music, sound effects and photographs (see unnaturalstates.com), we know how much thought, work, money and heart goes into creating something like this.

It amazes me that their detractors (yeah, they exist) just don’t get it. Like some didn’t get our Quillr® concept.

It’s dead simple, folks.

It’s NOT a book.

It’s something different: a new multimedia storytelling platform that enhances one’s reading experience.

Sure, the video production values could be stronger, sure the interface could be smoother, sure yadda sure yadda sure yadda.

That’s not the freakin’ point. That techie stuff will evolve and improve, just like any new concept.

The freakin’ point is that some people have a different vision of storytelling and they’re willing to put themselves in the line of fire to bring it to life.

So…if you’re not interested in experiencing a Quillr® or a Vook, step aside. There’s a whole new generation that’s going to devour this innovative wave of storytelling and it’s just the beginning.

Once again, welcome Vook. Bring it on!